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KATERRA PRODUCT LAUNCH EVENT
ANIMATION VIDEO FOR KATERRA COMPANY
ONE OF THE MOST INTERESTING ANIMATION CASES CREATED BY OMEGARENDER STUDIO.
ANIMATION IN THE ARCHVIZ IS USUALLY USED TO CONVEY THE MOOD, PROVIDE DETAILS TO SHOW THE FINAL RESULT OF THE SYNERGY BETWEEN ARCHITECTURE, CONSTRUCTION, AND DESIGN MOST EFFECTIVELY. IN THIS CASE, ANIMATION IS USED AS A MEANS TO CONVEY THE UNIQUE TECHNOLOGY ANG PROCESS THAT THE COMPANY IS USING TO CHANGE HOW BUILDINGS ARE DELIVERED IN THE AEC INDUSTRY.
THE CHALLENGE
THIS VIDEO WAS CREATED FOR KATERRA, A CONSTRUCTION TECHNOLOGY COMPANY WITH OFFICES AROUND THE WORLD. KATERRA IS PUTTING MODERN TECHNOLOGY TO WORK AT ALL LEVELS OF BUILDING DESIGN AND CONSTRUCTION TO HELP ADDRESS SOME OF THE INDUSTRY'S MOST ENDURING CHALLENGES.
THE CLIENT
THE MAIN PURPOSE OF THIS VIDEO WAS TO PRESENT THE COMPANY'S PRODUCTS AND PROCESS AT A GRAND EVENT IN LAS VEGAS, WHICH TOOK PLACE IN FEBRUARY 2019. THE VIDEO WAS BROADCAST ON A BIG SCREEN IN THE BACKGROUND, AND ITS INDIVIDUAL PARTS WERE INTEGRATED INTO THE SPEAKERS' PRESENTATIONS.
THE PURPOSE
THE ANIMATION DEPICTS THE PROCESS OF DESIGN, ENGINEERING AND PREFABRICATION OF A KATERRA BUILDING. THE VIDEO ALSO REVEALS SEVERAL APPROACHES OF THE VISUAL LANGUAGE OF KATERRA ANIMATION AND RENDERINGS.
EXPLORE THE FEATURES
X-RAY
LOW-FIDELITY
HIGH-FIDELITY
THE TOTAL ANIMATION TIME IS 15 MINUTES. THE WORK ON IT TOOK ALMOST 2 MONTHS OF CLOSE COOPERATION BETWEEN OMEGARENDER AND KATERRA'S TEAM.
RESOURCES & RESULT
SO LOOK AT A SHORT CLIP THAT REVEALS THE MAIN ASPECTS OF OUR WORK. AND BE SURE TO WATCH KATERRA'S INSPIRING VIDEO OF THE EVENT IN LAS VEGAS.
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HIGHLIGHTS ANIMATION
KEY ANIMATION MOMENTS FOR PROJECT PRESENTATION.
KATERRA - TAKE OFF 2019
VIDEO FROM PRODUCT LAUNCH EVENT IN LAS VEGAS.
LET'S START YOUR PROJECT TODAY